Beauty & Lifestyle

Elevate your everyday with beauty and lifestyle essentials crafted for resilience and grace.

Every Stylist,

Every Barber,

Loves Busy Days!

The Frausto

Collective

The Frausto Collective is a family legacy of beauty and craftsmanship, spanning generations and cities across Texas. It began with Brunita's grandmother, Lilly Frausto, a cosmetologist in the 1960s and '70s who brought love and artistry to the trade decades before it became a family tradition. That legacy now lives on through her children, grandchildren, and great-grandchildren:

Jeannie Martinez (mother) — owner of her own salon in Plainview, Texas
Alex Frausto (brother) — owner of Five Star Cuts & Styles Barbershop in Lubbock, Texas
Richard Frausto (cousin) — owner of MLB Barbershop in Amarillo, Texas, along with salons across the city
Lani Frausto (cousin) — Cosmetologist of a salon in Lubbock, Texas
Brunita Frausto— Cosmetologist in Dallas-Fort Worth, Texas, with clients in Lubbock, Tx she serves when visiting.

For the Frausto family, cosmetology isn't just a business - it's an art form rooted in both science and craft, requiring the discipline of an associate degree in Texas to practice. The Frausto Collective honors that generational skill while celebrating the individuality each family member brings to their own chair, shop, and city.